PFS Connection Credits
PFS Connection Credits are used when an adviser accepts a connection request from a user who chose the adviser through the PFS directory.
What a connection credit represents
A connection credit is tied to the directory connection model. A user first chooses an adviser and sends a request. The adviser sees an anonymous PFS snapshot and decides whether to accept.
When the credit is used
The current implementation is explicit: the credit is deducted on acceptance. Declining an unsuitable request does not use a credit.
There is no listing fee
Advisers can be discoverable in the PFS directory without a separate listing fee. Paid plans provide connection credits rather than paid ranking.
No paid ranking
The directory reshuffles independently and is not influenced by payment or plan size. Buying more credits does not place an adviser above another adviser.
What happens after acceptance
An accepted connection opens encrypted chat. Contact information remains private until the parties choose to share it.
Why the model is different
PFS is designed around a user-selected connection and adviser-controlled acceptance rather than selling lists of leads or contact details.
Explore PFS for your practice
See how PFS works for financial advisers, including directory connections and adviser intake links.
For financial advisers →How PFS credits actually work
PFS has three separate credit concepts. They are not interchangeable.
- PFS Assessment Credits: used for a person's own PFS assessments. The first assessment is free. The 10-assessment plan provides 10 fresh assessments, each personalised to the information entered, and the credits are valid for 3 years.
- Connection Credits: used by advisers for user-initiated requests from the PFS Adviser Directory. The user chooses the adviser. The adviser sees the user's anonymised financial snapshot before deciding. One connection credit is deducted only when the adviser accepts. Declining uses no connection credit.
- Intake Credits: a separate adviser pool for an adviser's own Intake Link. The audience can use the link without paying and there is no audience-size limit. A shared intake arrives as an anonymised PFS profile; one intake credit is deducted only when the adviser accepts it. Rejecting an intake uses no intake credit.
Assessment credits are for taking PFS yourself. Connection and intake credits are adviser-side credits for accepting people through two different routes.