How do I measure whether my marketing produces useful financial prospects?
Useful prospects are those who fit your services and reach a meeting, not simply those who click or fill a form.
The useful question behind this
Track enquiries, qualified conversations, meetings and clients by source. Comparing sources on outcomes rather than volume shows which marketing produces prospects worth your time.
What to look at before deciding
- Income and how stable or resilient it is.
- Essential monthly expenses and existing commitments.
- Debt, other obligations and near-term cash requirements.
- Emergency liquidity and resources already available.
- Goals, time horizons and existing assets.
- Relevant risk-related information and what happens if circumstances change.
Where PFS fits
PFS is not a lead-generation service, CRM, advertising agency or substitute for an adviser's professional process. For an adviser, PFS can provide a structured financial-position intake covering information such as income, essential expenses, surplus, obligations, goals and relevant risk-related information before the professional conversation. The adviser remains responsible for professional assessment, suitability and advice.
What PFS does not decide
PFS is not a substitute for legal, tax, insurance, lending or investment-product advice. It does not determine legal liability, choose a specific product or make a regulated recommendation. Where specialist advice is required, use the appropriate qualified professional.
Related questions
See how PFS fits the adviser workflow
PFS can make the starting financial picture clearer. It does not promise leads or client conversion.
For financial advisers